Do You Make This Mistake In Marketing?

Once upon a time, in a multiverse far, far away when I started soaking marketing experiences, I heard a story of a Dutch man who ran an ad account for his real estate business. He was doing very well. He and his partner at the time were spending over $1000/day using Google AdWords and the ROAS was +/- 5.

Meaning: for every $1 that was put in we were making $5 back!

That’s so good it should be illegal. 

He was very pleased with himself. Like Icarus, flying high, enjoying his greatness, basking in the glow of his unprecedented achievements. 

And like Icarus… He was about to be humbled terribly!

The Worst Business Mistake 

"One day I log in and I notice my Google account is blocked and the ads are paused. I assumed there had been a mistake. Some hiccups somewhere. Went for lunch, didn’t stress about it too much.

Few hours go by and it’s still blocked. So I get in touch with customer service.

Turns out it’s impossible to talk to a human being. Even if you spend $30,000/month you’re still considered to be a small fish. So I send in ticket after ticket. 

Three days go by and I finally get an answer. Turns out my ad account got blocked because someone somewhere thought that the ads were ‘possibly misleading’." he puzzled.

Keep in mind, these are regular real estate ads. There’s nothing particularly weird or off putting about them. So he got embroiled into a ton of discussions and in the meantime there are ZERO leads coming in.

Why?

Because he got dependent on ONE source of leads. And that’s the dumbest possible thing you can ever do.

The Worst Number In Business

At first, he blamed Google and Big Tech and a whole lot of other things. Not gonna lie, me too…

"Then it hit me.

This was ALL MY FAULT.

I failed miserably because I got too dependent on ONE source. One is the worst number in business." he announced.

One key staff person.

One source of leads.

One big client.

And what happens when you’re ONE is taken away? You’re dead in the water.

And that’s the nasty thing about business. Everything that CAN go wrong eventually DOES go wrong. Speaking of the devil, right?

So he set out to fix this issue and vowed to never get in that position ever again. The following is his will that bear to pass it on to you…

Making Your Marketing Hard To Kill

He makes it a point to spot the “ones” in your business. Because every ‘one’ is an attack vector. A vulnerability waiting to be exploited. Ticking time bombs. You get the picture.

And it’s even worse if you ignore a specific ‘one’ because you’ve convinced yourself that “this one is different”.

Narrator voice: “this one wasn’t different.”

When it comes to marketing this means we’re always looking to get an ad to work… and then we branch it out across many different platforms.

Meta ads working? Awesome. 

Let’s look at Google Ads. 

And You Tube.

And offline. 

And direct mail. 

And cold email. 

And autoresponder marketing. 

And affiliate marketing. 

And referral marketing. 

And anything else we can think of.

This is the only dependable way to become ‘Hard to Kill’ or ‘Hard to Cancel’. 

Talk soon,

MU

P. S. You know what's the ultimate devastator to all local businesses? Their owner (you)…

Because your the ONE for your business… dependent on you.

P. P. S. If you want to bulletproof your lead generation for your business, click HERE.